REFLECT DIVERSITY OF AUDIENCE IN YOUR COMMUNITIES: RADIO LISTENERS TELL BROADCASTERS ON WORLD RADIO DAY 2020

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Understanding the giant role Radio plays in information dissemination and democratic governance necessitated UNESCO’s adoption of world Radio Day in 1946. This development over the years has immensely helped in shaping the impact stakeholders make in the radio industry.

Speaking on this year’s theme “Radio and Diversity” Radio listeners in Akure the Ondo state capital, appreciated the fact that diversity of views on Radio Programmes had helped in shaping policy makers decisions on development.

One of them, Mr Busayo Akinduro said a lot of programmes on security and development aired on  Radio are empirical and should be highlighted by those in government. He called on the media aides to political office holders to be up and doing by listening to such people and community oriented programmes and feed their bosses for development. Such programmes according to Mr Akinduro affords a panoramic view of the opinion of the populace as everyone without restriction can put up a call to the radio and get his or her view across.

Also speaking, a Public Affairs Analyst, Mr Taiwo olawole called for a pragmatic implementation of the Freedom of Information Bill, FOI, which will in effect allow journalists access to exclusive information. He explained that the development will afford journalists access to information that will enrich the expectation of their diverse audience without bias. The listeners however asked for more content that will address grassroots issues.

A communication expert, Dr Francis Amenaghawon of the Department of Language and Communication Arts, University of Ibadan who recognized Radio as a powerful medium wants Radio broadcasters to be fearless and respect the ethics of the profession while era of political dominance of Radio should be avoided. He also charged Radio producers to produce contents that value diversity in order not to heat up the polity.

On their part, some broadcasters in Ondo state pledged to craft more programmes that will respect diversity of their audience while also calling for a shift from ownership sensorship. One of them Gbenga Bernard of Radio Nigeria Akure, wants private owners of Radio to jettison their personal interest and respect diversity of tribe, religion etc of the listeners. Another journalist, Sola ilesanmi of Orange FM, Akure and Friday Adodo of Radio Nigeria said there was need for more emphasis on news and programmes that would promote peace and stability especially with the state of security in the country.

Also speaking, Laurel Ojo of Positive FM Akure called on Broadcast outfits to emulate her station’s initiative which has a Radio Family; a group of individuals who put themselves together to advise, guide and be a mouth piece to the society.

They all called on fellow broadcasters to respect the ethics of the profession and have a watchword of uniting the nation. 2020 theme of world Radio day aims at improving cooperation among Radio broadcasters and listeners.

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